10 key steps


Customers Businesses & Startups ..

... want our advise in setting up and running a venture: turning an idea into a prototype, a prototype into a product, a product into a business, and a business into profits. It's all about idea and execution: More focus, better products, nicer content, easier sales

Icon Steps 10 key steps

in-person or online - we apply our proven tools and expertise covering all aspects of describing and validating an idea and its proper execution . In all our projects, we adjust our work to the lifecycle stage of your venture.

Icon Delivery Why we deliver

Our team combines startup, blue chip and consulting experience with several exits in the mobile, payment, cloud, cyber security and software space.



5 idea planning and validation tools which put your strategies, concepts, case assumptions and actions into one execution flow

Canvas - Describe and evaluate your business model on a single page

Concept - Create one consistent communication concept per client segment

Case - Model the sales economics of one sales rep in one channel, define how you scale every sales channel and understand the implications of a growth case

Map - Combine business model, concepts, case and your internal focus on one strategy map

Roadmap - Align and focus your team on one roadmap going forward


State-of-art execution tools, media, and practices to implement your actions

Product - Define the right minimum viable product for your life cycle stage

Marketing - Create a true experience around your product

Sales - Make your channels efficient with awesome product media support, sales kits and training

Care - Embrace a customer experience strategy along all care touchpoints

Tracking - Keep tracking and analytics simple and realtime




All 10 steps can be applied at any stage of your venture's lifecycle.

Early - Validate if you have a solution which solves a real problem

Market - Validate with real customers if your product is something people want and are prepared to pay for

Growth - Prove that you can scale your venture efficiently


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4-Ventures Logo
4-Ventures Logo
4-Ventures Logo


Eckhard Ortwein, Founder and Managing Partner of 4-Ventures, is a serial entrepreneur co-founding the Israel-based cyber-security startup accells acquired by Ping Identity in 2014 and co-founding the m-payment startup paybox acquired by Sybase/SAPin 2008. In 2011, Eckhard founded 4-Ventures also taking the CEO role at accells which led to the successful acquisition by Ping Identity. He is a Board Member and Partner at pbx Innovations AG, an investment boutique in the e- and m-commerce space, and an Executive Advisor at Cartagena Capital GmbH, an international technology-focused M&A advisory. Eckhard is working with a rich network of partners and talents on his projects. He has spent 20 years working as an industry executive and management consultant for global corporations and start-ups in the telecommunications, financial services and consumer goods industries. He started his career as a Group Manager at Procter & Gamble and a Senior Consultant at Arthur D. Little.



Free video introduction to 10 key steps to venture success

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  • Access to 10-min video
  • White-Paper on 10 steps

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Request a quote to support your ventures with any of of our services

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  • Any of the 10 key steps
  • Business Model Canvas
  • Communication Concepts
  • Sales Economics & Business Case
  • Strategic Map
  • Roadmap Workshop
  • Execution Support


Startups and business alike which are pursuing recurring revenue models want to build business cases that they can sell to their investors or board and that fly when going-to-market. Early on, they have to understand the sales funnel economics balancing service price and go-to-market complexity and find the right go to market model. With Lean-Case, create and share your business case in the cloud improving the economic viability of any recurring revenue business.


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